Sunday 27th October was not a significant day for astronomers. But it was what leading US operator FanDuel cleverly billed as the Sports Equinox – an extremely rare occasion of alignment when NFL, NBA, NHL and MLB fixtures were all played on the same day. To mark this significant phenomenon (which has only ever...
SportCaller Performance Director Paddy McDermott examines the rapidly changing marketing landscape for bookmakers, and explains how a flexible FTP platform can best sit within this framework. Gambling operators, and their tactics for acquiring and retaining players, continue to face a sustained period of scrutiny and attack. This is coming from regulators, certain elements...
This article was published by EGR North America Paddy McDermott, SportCaller’s Performance Director, assesses the evolving landscape stateside where Fox Bet’s recent free-to-play success has raised the bar for a well-aligned F2P strategy Nearly 17 months on from PASPA’s landmark repeal, and there are just five US states currently offering both physical and online sportsbooks...
With only three weeks until the UK is scheduled to leave the EU, the UK Government has issued an eight-point checklist to help those who work in the gambling industry prepare for the possibility (likelihood?) of a hard exit. With the initial October 31st deadline looming large, a principal area of concern for UK...
SportCaller’s Performance Director, Paddy McDermott, is quoted in this EGR article that examines the role of the social media influencer in online gambling. This long-form article assesses the merits and potential pitfalls of operators engaging influencers to promote gambling products, gives good insights into the future role of influencers in the industry – and...
California-based horse racing network, TVG, offered a bumper prize of $1 million prize for this year’s Kentucky Derby special edition of their Super 8 game (the usual weekly jackpot is $100,000). Here TVG makes good use of its TV network to promote the souped-up Kentucky Derby version of their weekly Super 8 Free-to-Play game:...
To coincide with the start of this year’s English Premier League (EPL) season, leading UK operator Coral launched a new EPL-specific Free-to-Play game, Correct 4. And it is already returning great player numbers, only three weeks since its launch. Of course, EPL predictor games are not new. But Coral’s newly launched Correct 4 has...
Many of SportCaller’s client-operators have been putting together some nice video content to promote some of their Free-to-Play (FTP) offerings. Over the next few weeks, we’ll be featuring some of that video content in a series of posts. As a picture paints a thousand words, we’ll be keeping these video-focused posts short and sweet. ...
The 2019/20 English Premier League (EPL) season is now back in full swing. While fans spent the summer break counting down the days to the restart (and closely monitoring the transfer window activity), some operators used the time devising innovative ways to leverage new sponsorship opportunities with clubs. Leading UK online sports betting operator,...
The long-running Quakecon gaming convention and eSports tournament is often described as the ‘Woodstock of Gaming’ because it is free to attend and generates a festival-like atmosphere. But eSports is big business. It generated revenues of more than $1 billion globally in 2018, and it presents a significant opportunity for sports betting operators to acquire...
The 1960s French Prime Minister, Charles de Gaulle, once said “How can you govern a country that has 246 varieties of cheese?” There are only 50 US states, but their legislative procedures are so complex, that the tiered delivery of sports betting legalisation by-state almost makes Mr. de Gaulle’s challenges seem quaint – and...
It’s great to get industry recognition as Acquisition and Retention partner of the year for a range of high-performing Free-to-Play (FTP) games, delivered through our best-in-class SCore platform. And we are equally delighted to scoop up the Innovation in Sports Betting Software award for the Paddy Power Betfair group’s game, Beat the Drop. What...
A recent partnership with the Stars Group sees media giant Fox Sports making a move into the sports betting market, through the creation of Fox Bet. The news that Fox Bet will be also be delivering a Free-to-Play (FTP) game in their launch – to coincide with the forthcoming NFL and NBA seasons – suggests...
RISQ is the leading iGaming insurance platform. Through their best-in-class iGIP platform, they provide prize coverage (of up to £150 million) for betting-on-lottery platforms as well as Free-to-Play (FTP) sports predictor games for event-based competitions. Like all healthy partnerships, this one is mutually beneficial: RISQ don’t develop any iGaming or FTP game content, and...