Engaging Sports Fans with Free-to-Play Games
The SportCaller platform is an enterprise software solution, used by some of the largest betting and media companies as a key customer acquisition and retention tool
SaaS Solution
Our platform delivers on all of the below
Build, schedule and deploy games at a Global or Hyper-Local level
Communicate to players, track performance and view latest stats in real time
Fully integrated, Secure, Flexible, Scalable, Customisable, Cost Saving
Game Formats
We can easily provide for any of the below game formats
Let fans guess the outcomes of matches, scores, or key moments before they happen. Predictor games are easy to play, simple to customise, and perfect for driving excitement around live events. Whether it’s a Champions League final or a TV talent show, this format fits any fixture or moment.
From sports trivia to themed pop culture rounds, quizzes are a great way to keep users engaged and entertained. Add timers, streaks, and leaderboards for extra challenge, or keep it casual with daily drops. Perfect for matchday warmups, brand activations, or anytime fans want to test their knowledge.
Let your audience pick their winners in head-to-head knockout style. Whether it’s sports tournaments, entertainment matchups, or food fights, brackets get fans thinking and debating. Great for campaigns tied to big events, and a fun way to create competitive tension with minimal setup.
Quick, visual, and instantly rewarding — these formats are perfect for prize drops, surprise-and-delight campaigns, or daily engagement boosts. Set the rewards, brand the experience, and let users spin for free bets, merch, bonuses, or whatever suits your promo.
A fast, simple fantasy-style game where users predict who’ll score first. No need to build a team — just one smart pick per match. It’s low effort, high drama, and ideal for engaging fans around key fixtures with a clear win-or-lose outcome.
Global Reach
SportCaller works with clients in UK, Europe, Asia, Australia, Africa, LATAM and North America across 20+ languages.
Our expanding client base includes William Hill, GVC, Paddy Power Betfair, Kindred and FanDuel.
Testimonials
What they say about us
“The unique platform developed by SportCaller frees up our local teams to deploy games based on their territorial strategies in addition to catering for worldwide needs.”
Johannes Nijboer
"…the only viable partner for this relaunch. Their flexibility and speed of integration did not disappoint. It’s a partnership which we’ll continue to grow while we continue our plans to rejuvenate the Tote.”
Jamie Hart
“…continuing to offer innovative promotional products, such as ‘Beat The Drop’, to acquire recreational customers at lower costs.”
Flutter Group
“One of the biggest challenges facing the UK betting market is acquiring new customers and we believe SportCaller’s innovative approach to FTP products will give us a real advantage.”
Richard Leask
“Ideas are the easy bit, bringing them to life is the challenge and that’s where SportCaller have consistently delivered for us, in terms of slick UX, clean integration and reliable performance.”
Tim Dykes
“Having successfully showcased the potential of FTP with our popular Lucky 7 racing game, we were keen to recruit SportCaller’s services again for Cheltenham, a tentpole event for us where client retention is invariably at a premium.”
Liam Wallwork
“The unique platform developed by SportCaller frees up our local teams to deploy games based on their territorial strategies in addition to catering for worldwide needs.”
Johannes Nijboer
"…the only viable partner for this relaunch. Their flexibility and speed of integration did not disappoint. It’s a partnership which we’ll continue to grow while we continue our plans to rejuvenate the Tote.”
Jamie Hart
“…continuing to offer innovative promotional products, such as ‘Beat The Drop’, to acquire recreational customers at lower costs.”
Flutter Group
Case Studies
View our case studies below
